The worksheet I created for this project has two parts. The first part is about making connections with our preferences and our biases. The second part is about using the knowledge about the colors to make marketing choices.
Before we start the project, we talk about our favorite colors and what they mean.
- People who like RED need physical fulfillment.
- People who like BLUE need inner peace and truth.
- People who like YELLOW need logical order in their lives.
- People who like GREEN need to belong, to love, and to be loved.
- People who like BLACK need power and control in their lives.
- Bags of M & M's, Skittles, jelly beans, etc. to get many different colors of candy.
- A plastic container in which the pieces of candy could lie flat in one layer.
- Count out an equal number of candy in different colors and put them in the plastic container.
one arm behind your back.
- Pick 20 candy pieces as quickly as possible using only
the thumb and the index finger.
My daughter tried to hurry and picked multiple pieces at one time and put them down. We had to repeat the process several times. I see this in classrooms all the time.
picking the jelly beans, write down how many of each color you’ve
picked on a piece of paper.
My daughter's favorite color is turquoise, but since she couldn't pick turquoise, she picked a lot of greens (two different shades) and blue.
Second Project Instructions:
For the second part of the project, each group or table team is a marketing/packaging consulting firm. Each team must come up with three packaging schemes for three of their clients.
- Client 1 wants a sports packaging that says - I'm #1, and I can take anybody (Nike).
- Client 2 wants a food packaging that says - I'm good for you, but I'm a good value for your money, too (Cheerios).
- Client 3 wants a luxury item packaging that says - I'm worth the money, so spend it (Apple, Tiffany, etc.).
- Take a piece of paper and brainstorm.
- Begin drawing designs and come up with color schemes.
- Give a 5-minute talk about your team strategy and color schemes.